About the Journal

Guidance for Submission of Articles

Bayero Business Review (BBR) is a scholarly journal published by the Department of Business Management, Bayero University, Kano. It is a management-oriented publication devoted to advancing knowledge and research across a broad spectrum of disciplines related to business and management.

The Journal covers diverse areas including, but not limited to, General Management, Human Resource Management, Labour and Personnel Administration, Quantitative Techniques, Entrepreneurship, International Business Management, Marketing, International Marketing, Services Marketing, Finance and Investment, Islamic Banking and Finance, Accounting, Economics, Management Information Systems, and Public Administration.

The primary objective of the Bayero Business Review is to promote the pursuit of high-quality scholarship and research excellence in all aspects of management and business studies. It aims to generate insights that offer practical solutions and policy guidance relevant to both the public and private sectors. Furthermore, the Journal seeks to contribute to the development of management theory and practice, as well as to serve as a valuable source of up-to-date teaching and research materials for academics, practitioners, and policymakers in the aforementioned fields.